A new book to help business improve their effectiveness in product and service innovation has just been published by Alastair Ross, Director of Codexx. ‘Thinking about value’ is a practical workbook for businesses – both large and small – to review and innovate their products or services to better meet customer needs.

The book introduces a new framework for value analysis and innovation – the value table – tested in consulting projects and in MBA teaching over the last 4 years. The model encourages a broader view of value propositions – beyond the typical focus of functionality and price – to better understand and meet customer needs.

50 innovation approaches are discussed in the book, together with plentiful case studies. ‘Thinking about value’ is intended for innovation teams looking to enhance existing or develop new value propositions. It includes detailed approaches for identifying unmet customer needs and developing new product/service/platform concepts to address them.

The book is available as a paperback on Amazon, at a special launch price until the end of July 2019. To view and order Thinking about value, go to Amazon.

If you are interested in ordering large quantities of the book, contact Codexx directly.