Alastair Ross, Director of Codexx, spoke at the Chartered Institute of Marketing’s Levitt Group on Friday 12th June 2015 at their ‘5 Great Minds’ event held in Regent’s University in London for senior marketing professionals.
His presentation was entitled ‘Innovating Professional Services – transforming value and efficiency’. His session introduced the ‘Why?’, ‘What?’ and ‘How?’ of improving competitiveness through innovation in professional service firms. The event also introduced Alastair’s new book ‘Innovating professional services’. To see a copy of the event brochure, click.
