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Innovating value for global markets – Institute of Export event

June 7th, 2017

Institute of Export logo

Alastair Ross, Director of Codexx, is presenting at the Institute of Export and International Trade event on Thursday 6th July 2017 – ‘Blueprint for Global Britain’ which is being held at the University of Plymouth.

The event is aimed at businesses in the South West of the UK that are working in international trade. The event will examine the issues and opportunities in accessing new markets and the debate will help to shape the future of international trade.

Alastair Ross will present on ‘Innovating product and service value for global markets‘. His presentation will show how businesses can optimise their product or service proposition for different international markets by assessing the value requirements of users and how they vary by market and geography and then tuning their offering – or providing suitable support services – accordingly. The presentation shares learning based on Codexx innovation projects and makes use of the Value Table model.

For more information on the event: Blueprint for a global Britain.

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